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  • Caribbean Coral Reef Stewardship Best Practices Brief | | Caribbean Alliance for Sustainable Tourism

    The Caribbean Coral Reef Stewardship Best Practices Brief is a . This falls under the General and was published before today, in 2025. See other resources Home > Resources (Title) > MEMBERS ONLY Caribbean Coral Reef Stewardship Best Practices Brief Caribbean Hotel & Tourism Association (CHTA) Published on 28 Jul 2025 Become a member Access Resource View Resource Year Published 2025 Category General Author Caribbean Hotel and Tourism Association (CHTA), and Caribbean Alliance for Sustainable Tourism (CAST) Previous Resource Next Resource Caribbean Coral Reef Stewardship Best Practices Brief Access Now See More From Our Partner Caribbean Hotel and Tourism Association (CHTA), and Caribbean Alliance for Sustainable Tourism (CAST) For over 50 years, the CHTA has been central to the Caribbean hospitality industry, uniting 1,000 hotel and allied members along with 33 National Hotel Associations. It aims to shape the region's future by providing value that generates business and advances a sustainable and profitable industry. chta@chta.com 305.443.3040 Visit Partner Site

  • Caribbean Tourism Climatic Bulletin (2017) | Marine Resources Management | Caribbean Alliance for Sustainable Tourism

    The Caribbean Tourism Climatic Bulletin (2017) is a . This falls under the General and was published before today, in 2017. See other Marine Resources Management resources Home > All Resources > Marine Resources Management > Caribbean Tourism Climatic Bulletin (2017) > MEMBERS ONLY Caribbean Tourism Climatic Bulletin (2017) Caribbean Hotel & Tourism Association (CHTA) Published on 9 Apr 2024 Become a member Access Resource View Resource Year Published 2017 Category General Author Caribbean Hotel & Tourism Association (CHTA) Previous Resource Next Resource Caribbean Tourism Climatic Bulletin (2017) Access Now See More From Our Partner Caribbean Hotel & Tourism Association (CHTA) For over 50 years, the CHTA has been central to the Caribbean hospitality industry, uniting 1,000 hotel and allied members along with 33 National Hotel Associations. It aims to shape the region's future by providing value that generates business and advances a sustainable and profitable industry. chta@chta.com 305.443.3040 Visit Partner Site

  • Water Management Toolkit | Water Conservation | Caribbean Alliance for Sustainable Tourism

    The Water Management Toolkit is a . This falls under the and was published before today, in . See other Water Conservation resources Home > All Resources > Water Conservation > Water Management Toolkit > MEMBERS ONLY Water Management Toolkit Caribbean Hotel & Tourism Association (CHTA) Published on 9 Apr 2024 Become a member Access Resource View Resource Year Published Category Author Caribbean Hotel & Tourism Association (CHTA) Previous Resource Next Resource Water Management Toolkit Access Now See More From Our Partner Caribbean Hotel & Tourism Association (CHTA) For over 50 years, the CHTA has been central to the Caribbean hospitality industry, uniting 1,000 hotel and allied members along with 33 National Hotel Associations. It aims to shape the region's future by providing value that generates business and advances a sustainable and profitable industry. chta@chta.com 305.443.3040 Visit Partner Site

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  • CAST Currents July 2023

    Message from CAST Chairman Talk about carbon credits and achieving net zero by the hospitality industry is gaining traction within the tourism industry.  A growing number of major chains, airlines, destinations and local and regional industry associations are gearing up to align their operations with reducing their carbon footprint and also appealing to shifting consumer sentiments about supporting sustainable practices. CHTA and CAST are moving towards providing the Caribbean tourism industry with information and tools to support their review of operational and developmental practices.  We will be holding an informational session titled ‘Net Zero = Net Profits’ on Thursday, August 10th and encourage your participation. The good news for the industry is that achieving net zero carbon emissions often translates into a reduction in operating costs and an increase in consumer receptivity to sustainable practices. In this issue of CAST Currents we will highlight several resources you can tap into to understand and adopt sound operating practices and to benchmark and measure your progress.  Our recently signed MOU with the Foundation for Environmental Education opens the door for resources you can use to start on the path and to build towards credentialing.  We are also sharing with you information about ‘Sustainability Basics’, new tools recently made available to hotels through the World Travel and Tourism Council. Please join us on August 10th for the virtual learning session ‘Net Zero = Net Profits’ where we will provide an overview of these programs with practical advice provided by hoteliers and experts who are on the ‘net zero’ path. PM Mottley Headlines Annual Forum … Sets a Challenge for the Industry Setting the tone and backdrop for discussions at CHTA’s second annual Caribbean Travel Forum, held in May in Barbados, Prime Minister Mia Mottley challenged the region’s public and private sector tourism industry to be “shapers not takers”.  She asserted that the region had been a “taker” of a tourism system driven by foreign capital, driven by foreign airlift, driven by foreign markets, and generally “driven by things that are exogenous effectively to our development.” She questioned whether such models were sufficient to carry the region to a sustainable future. “If you don’t summon the courage to claim your destiny, then you will continue to be victims of a globally uncertain world,” she stated. In a clarion call for sustainability, Mottley declared: “If this region does not get on top of its food security and on top of its basic supplies, we are going to pay an awful price when we least expect it.” She urged the building of more synergies with multiple sectors, including agriculture and manufacturing. “And of course with our artistic community, both performing and fine arts become absolutely critical,” she stated, adding there was “a far greater reliance on tourism, direct and indirect, than we give credit for.” In a lucid illustration of the climate crisis, she pointed to the United States, which instead of suffering a billion-dollar significant natural event every three to four months was now suffering a billion-dollar loss event every 20 days. “That is the climate crisis,” she stated, “not climate change, the climate crisis”. Summarizing, she declared, “I want to hear that the hoteliers of the region have determined that they will not simply, in a post-independence era, be a taker of circumstances shaped by others to profit others, but that we shall be shapers of our destiny. Or as the national anthem of Barbados says, “firm craftsmen of our fate.” Expert Panel Weighs In On Industry Resiliency at Travel Forum At the second Annual Caribbean Travel Forum held in Barbados, CAST Chair Kyle Mais led a discussion with an experienced panel addressing the topic:  ‘Positive Mind Change = Positive Climate Change’.  The session focused on impactful and innovative ideas and solutions to drive responsible and resilient tourism with an emphasis on human capital development. Opening the session was Dr. Avinash Persaud, Climate Change Ambassador for Barbados, who has become a leading global advocate for putting in place financing mechanisms to assist areas like the Caribbean in preparing for climate changes which are already placing an unfair heavy financial burden on countries which have contributed least to climate change. In providing his insights on the matter, he challenged the tourism industry to exert its influence to help accelerate the pace of actions, particularly around financing infrastructure, efficiencies, crisis management, and advocating for far greater support mechanisms for Caribbean governments and the tourism industry. Joining the panel was Dr. Shelly-Ann Cox, who is Chief Fisheries Officer for the Barbados Ministry of Environment and National Beautification, Green and Blue Economy, and a leading regional resource on sargassum mitigation and use, who provided the Blue Economy perspective. Marie McKenzie, Vice President, Global Ports and Caribbean Government Relations for Carnival Cruise Lines, provided insights into the work and commitments being made by Carnival on resiliency matters in recent years.  She called for greater collaboration between land-based and sea-based tourism industry stakeholders to address the growing impact of climate change. Hoteliers Cresi Biemans from the Bucuti and Tara Beach Resort in Aruba and Patricia Affonso-Dass from Ocean Hotel Group in Barbados, who also served as CHTA President, provided insights into the work and challenges they face as they continually strive to adjust and adapt to the changing environment and ensure relevancy and market appeal into the future. Cresi shared insights from a millennial’s perspective about how the industry can better tap into the interests in supporting companies which are committed to sustainable practices. Patricia pointed to the ongoing commitments by their hotels but also addressed the challenges faced with workforce shortages and the various activities being undertaken to develop, attract and retain talent. For additional information about the forum, visit: https://chtamarketplace.com/marketplace/caribbean-travel-forum CAST/CHTA Submit Annual Action Plan to Meet Glasgow Commitment As part of its commitment to the Glasgow Climate Change Agreement, CAST/CHTA recently submitted a report to the UNWTO outlining its activities and plans to help shape a more sustainable future for Caribbean tourism and extending for another year its commitment to working towards sustainability goals. The ‘action-oriented’ plan focuses on: Strengthening CAST and CHTA’s capacity to facilitate the Caribbean tourism industry’s commitments to a sustainable future Broadening industry’s representation and engagement in sustainability activities Building and expanding partner relationships, and Aligning CAST and CHTA’s work with the sustainable goals identified in the 2022 Glasgow Agreement, with which CAST and CHTA are recognized global partners.  These goals focus on the following: Supporting the global commitment to halve emissions by 2030 and reach net zero Delivering climate action plans within 12 months from becoming a signatory Aligning with five pathways: measure, decarbonize, regenerate, collaborate, finance Reporting publicly on an annual basis on progress against targets and actions Working in a collaborative spirit, sharing good practices and solutions For a copy of the CAST/CHTA submission visit: https://caribbeanhotelandtourism.com/cast/cast-resources/ WTTC Launches Hotel Sustainability Basics: Tools You Can Use CAST and CHTA have joined destinations, international and independent hotels, and industry stakeholders in the launch of the World Travel and Tourism Council’s groundbreaking Hotel Sustainability Basics initiative. Announced at ITB Berlin, Basics will enable tourist accommodation providers from around the world, regardless of their size, to begin their sustainability journey. Basics, an industry-wide supported initiative, is a globally recognised and coordinated set of 12 key criteria that all hotels should implement as a minimum to drive responsible and sustainable travel & tourism.  Basics emerged as a result of a clear demand from a group of influential global hotel brands and whilst there are a great number of sustainability initiatives, Basics focuses on an achievable starting point.  It will encourage all hospitality businesses to begin their sustainability journeys and redefine the non-negotiables of sustainability in the industry. To learn more, visit:  https://wttc.org/initiatives/hotel-sustainability-basics CHTA/CAST Partners with FEE … New Tools, Training Resources and Recognitions Available to CHTA Members With an MOU formalized earlier this year between CHTA/CAST and the Foundation for Environmental Education (FEE) to support training, awareness-building and information-sharing with the industry on implementing and maintaining sound sustainable practices, the organizations are planning to launch research and training activities in the coming months. Established in 1981, the Foundation for Environmental Education (FEE) is one of the world's largest environmental education organizations, with over 100 member organizations in 81 countries. FEE manages the eco-tourism programs Blue Flag and Green Key worldwide. With 40 years of impactful experience in Environmental Sustainable Development (ESD), FEE’s new strategic plan - GAIA 20:30 - prioritizes climate action across all five programs to address the urgent threats of climate change, biodiversity loss and environmental pollution. Its training resources, tools and information are being used by tourism-related businesses and organizations throughout the world.  Members of CHTA will be able to access some of FEE’s resources at no cost as they consider building towards achieving recognitions through the Blue Flag and Green Key signature programs and look to how they might find ways to help shape environmental awareness programs within their local schools. A roll-out of FEE-CHTA/CAST related initiatives is planned.  To learn more about FEE and its programs, go to: https://www.fee.global/programmes CHTA/CAST Calls for Regional Collaboration to Address Sargassum Citing the growing threat sargassum is having on the Caribbean, CHTA has called for a regional approach towards addressing the problem.  In a letter to CARICOM’s Secretariat earlier this year, CHTA asked that the matter be tabled for discussion at its Heads of Government meeting.  CARICOM and the Association of Caribbean States have formed a working group with CHTA and the World Bank, and are in the process of developing a concept note with a proposed action plan, to advance to Governments and multilateral donor organizations.  This and other sargassum-related problems will hopefully be advanced at an upcoming regional meeting in the Dominican Republic. CHTA’s research points to a considerable economic impact on the tourism industry and a growing threat to traveler confidence resulting from sargassum outbreaks in 2022, which was one of the biggest in recent years.  Scientists are forecasting a large outbreak this year which, as in 2022, began to surface in March, months before the proliferation seen in previous years. Mitigation efforts by Caribbean governments and the tourism industry have been difficult, expensive and with mixed results.  Since 2015, when CHTA released a report about the looming threat and then-known mitigation efforts, the tourism industry has invested millions of dollars on mitigation and has suffered losses due to cancellations, lost potential business, and compensation to aggrieved guests. Contributing to the problem is the misperception that on any given day most of the Caribbean is impacted, when in reality, like hurricanes, large parts of the region are unaffected. CHTA/CAST has conducted training for the industry on the sargassum matter since 2015 and provides extensive information and tools through our online knowledge center to help support local and company efforts to plan for and manage this threat.  We have stepped up our efforts in this regard, and will continue to do so, but believe that long-term solutions require policy-level solutions which get to the primary source of the sargassum problem.  This necessitates greater government-to-government coordination. Scientists say more research is needed to determine why sargassum levels in the region exist and continue to grow, but the United Nations' Caribbean Environment Program says possible factors include a rise in water temperatures as a result of climate change and nitrogen-laden fertilizers and sewage waste fueling algae blooms, the latter due to practices in Brazil’s Amazon basin, and basin runoff from South America, the Gulf of Mexico, and Western Africa. In its communication to CARICOM, CHTA advised that we fully support and seek the CARICOM Heads support for a region-wide advocacy effort, with the engagement and support of multilateral institutions, directed to the source countries to: Support the region in reducing the causal effects Undertake solutions-based research to identify and promote best practices Manage the situation in a cost effective and environmentally sensitive manner Identify and promote practical alternative uses and technologies Collectively collaborate towards solutions There have been efforts to address the matter in a regionally coordinated way and to look at various sargassum management, containment and reuse solutions, but these have not yet addressed the causal effect. CAST Trustee Kendra Hopkin Provides Hotelier’s Perspective We invited Kendra Hopkin, Deputy Managing Director, Blue Horizons Garden Resort in Grenada and President of the Grenada Hotel and Tourism Association, to share her thoughts about sustainability in its broadest sense … “To pursue sustainability is to understand its environmental, social, economic and human impacts. In 2010, Blue Horizons had the opportunity to conduct an energy audit which further validated the importance of following a greener path. As a local stakeholder, our journey continued with several eco-conscious initiatives guided by our ‘small efforts, big impact’ mantra. The Tourism industry is ever-evolving and constantly calls on us to be forward thinking. As it grows, we must take into consideration the decisions made today and its effects on the future. Thinking sustainably preserves tomorrow. The environment must play a considerable role in the growth and development of the Caribbean Tourism product. Travelers seek a safe haven with a focus on wellness and cultural immersion. Living healthier lifestyles, seeking adventure with a greater interest to give back to the communities in which they vacation. Niche markets for travelers who want more than sun, sea and sand expand our opportunities. We have seen great returns on investing in energy efficiency and renewable energy sources, rain water harvesting and water conservation and technological innovation. Human capital development, community involvement and creating green spaces continues to be a core focus. Preserving the future of Tourism for generations to come starts today. The power of working together as an industry is our strength and mitigating our carbon footprint is a priority. There is no denying the current and anticipated impacts on climate change.” Jamaica and Eleuthera, Bahamas Receive Destination Resilience Awards Affirming its commitment to advancing the sustainability of the Caribbean tourism industry, the Caribbean Hotel and Tourism Association (CHTA) announced the winners of its 2023 Destination Resilience Awards in Barbados at the second annual Caribbean Travel Forum. Jamaica and Eleuthera in the Bahamas took home the top awards, while Bonaire, St. Maarten and St. Lucia were recognized with honorable mentions. The second annual awards recognize the extent to which public-private sector partnerships drove the successful tourism recovery of the region. Announcing the winners during the second annual Caribbean Travel Forum, held at Sandals Royal Barbados, Vanessa Ledesma, Acting CEO and Director General of CHTA, said that this year’s submissions “all exemplified a high level of stakeholder collaboration, something which we wanted to advance.” The awards, presented by CHTA in collaboration with the Caribbean Alliance for Sustainable Tourism (CAST), were conceived during the COVID-19 pandemic and are aimed at recognizing destinations with a deliberate focus on resilience and sustainability. Judges assessed destinations’ commitment to addressing some or all of the World Tourism Organization’s sustainable development goals, recognizing destinations that subscribe to a collaborative approach and engage public and private sector stakeholders in innovative, needs-driven strategies. The awards recognize efforts to mitigate the effects of climate change and the broader challenges impacting sustainable development. A panel of tourism experts chose the winners based on the following criteria: •    Commitments to partnership and collaboration •    Sustainable/resiliency-related activities undertaken •    Innovation and technology •    Linkages and external engagement (i.e., other sectors, community) •    Contribution of initiative(s) to tourism CHTA and Global Resilience Center Commit to Collaborate The Global Tourism Resilience and Crisis Management Centre (GTRCMC) and the Caribbean Hotel and Tourism Association (CHTA) have partnered to help build tourism resilience in the region. Both entities forged this partnership with the official signing of a Memorandum of Understanding (MOU) during Caribbean Travel Marketplace held in Barbados earlier this year. This groundbreaking partnership aims to strengthen resilience within the tourism industry, fostering a united front against potential crises and challenges that may arise.  The two organizations identified eight areas of collaboration, deemed as key to helping to shape a more resilient industry while mitigating the impacts of crisis situations on Caribbean economies and restoring economic and social stability to the region as quickly as possible. “Resilience must be at the core of tourism operations if we are to ensure the viability of this great industry. We are still one of the most vulnerable industries susceptible to many disruptions and so building capacity to plan and respond to these disruptions effectively,” said Co-founder of the GTRCMC and Minister of Tourism, Hon Edmund Bartlett Together, the GTRCMC and CHTA will work hand in hand to promote sustainable practices, enhance disaster preparedness, and facilitate effective crisis management within the vibrant tourism sector. “The COVID-19 pandemic and our longstanding experiences in planning for and quickly rebounding from hurricanes, recessions and other disruptions has shown us that partnership and collaboration are key to our rapid recovery and having this added support in the form of the GTRCMC will assist the CHTA in our crisis management strategy,” said CHTA President, Mrs. Nicola Madden-Greig. “By sharing knowledge and expertise, we will build a more resilient future that can withstand any hurdle and ensure the continued growth and prosperity of the Caribbean's tourism industry,” said Executive Director of the GTRCMC, Professor Lloyd Waller. The eight focus areas which will drive the new collaboration include:  communications, knowledge and information sharing, advocacy, training and capacity building, fundraising, networking, research and sustainable financing. CIMH Quarterly Climatic Bulletin – Supporting Your Planning Through a collaboration with the industry, led by the Caribbean Institute for Meteorology and Hydrology with CHTA and the Caribbean Tourism Organization (CTO), the industry is provided with a quarterly bulletin - Overview and Outlook for Key Caribbean Climatic Activities.  This valuable planning tool provides scientific forecasts, geographically broken down into Caribbean sub-regions on the outlook for rainfall, drought, sargassum, hurricanes, health and vector illnesses to help guide strategic and operational decisions by companies and jurisdictions.  Thank you to CAST Trustee Loreto Duffy Mayers for being the CHTA/CAST liaison with CIMH for the quarterly production of the bulletin. CTO Sustainable Tourism Roundup This newsletter features information and updates from the Caribbean Tourism Organization and its tourism development partners relevant to sustainable tourism product development. More Information and Tools You Can Use … To learn more about CAST and to access the range of information, resources and tools which are available to CHTA members go to the Environment and Knowledge Center sections of CHTA’s website.  Partner and like-minded resources are also accessible through the links below: Resources you can tap into to help support your sustainability efforts: CHTA/CAST Resources Center for Responsible Travel (CREST) United Nations World Tourism Organization Sustainable Development Resources World Travel and Tourism Council Sustainable Growth Resources The Nature Conservancy Caribbean Tourism Organization Foundation for Environmental Education Global Tourism Resilience and Crisis Management Center Members of the CAST Board of Trustees are: Kyle Mais, Chairman, Jamaica Karolin Troubetzkoy, St. Lucia Denaye Hinds, Barbados/Bermuda Christine Young, Trinidad and Tobago Loreto Duffy Mayers, Barbados Kendra Hopkin, Grenada Kevan Dean, Bahamas Ted Vogel, U.S. George Newton, Barbados The Trustees are supported by CHTA representatives:  Nicola Madden-Greig, CHTA President; Vanessa Ledesma, CHTA CEO/DG (Actg); and Frank Comito, Special Advisor.

  • CAST Currents - Fall 2023

    Message from CAST Chairman “No Man Is an Island: Embracing Collaboration and Partnerships" Dear CHTA and CAST Members and Supporters, It was nearly four centuries ago that the English clergyman and poet, John Donne, first coined the phrase, "No man is an island." His words continue to resonate today, reminding us of the profound connectivity that binds us all. This interconnectedness isn't merely essential for our individual survival; it's fundamental to the well- being and endurance of humanity itself. As we confront the mounting challenges before us, challenges that can sometimes appear insurmountable, it's vital that we do not succumb to feelings of overwhelm and discouragement. Instead, we should draw strength and move on from the incremental progress we've made and the opportunities that exist to effectively address these challenges. Our true strength lies not in isolation but in our numbers and our collective actions. Together, we can implement proven solutions for clean and efficient energy use, mitigate and adapt to the effects of climate change, uplift our communities, protect and enhance our natural environment, and preserve and celebrate our rich cultural heritages. Collaboration is the cornerstone of our ability to make a positive impact. Working together, sharing solutions and challenges, and pooling our talents and resources are essential to not only shaping our local environment but also extending our influence beyond our immediate surroundings. The Caribbean Hotel and Tourism Association (CHTA) and CAST have a history of advancing collaboration and partnerships, and in recognition of the challenges our industry faces, we have redoubled our commitments. In this issue of CAST Currents, we will highlight several new partnerships that have recently been established. Our hope is that these examples will inspire more companies, tourism industry stakeholders, national hotel and tourism associations, and tourism boards and ministries across the region to renew and expand their commitments to working together on pressing issues that can affect us all. We also invite you to share your successful partnerships with us. By sharing these experiences, we can learn from one another and collectively strengthen our efforts. While many of our Caribbean jurisdictions may be 'islands' in geographical terms, it is abundantly clear that no individual, company, or country can afford to operate as an 'island' in today's interconnected world. Collaboration and partnerships are not just options; they are imperatives for our collecve well- being and the sustainable future of our region. Thank you for your continued dedication to our shared mission, and I look forward to the positive impact we will create together. Warm regards, Kyle Mais Chairman, Caribbean Alliance for Sustainable Tourism Caribbean Biodiversity Fund and CAST Commit to Collaboration Building upon several partnerships which CAST has recently formalized with organizations like The Nature Conservancy, the Global Tourism Resiliency and Crisis Management Center, and the Foundation for Environmental Education; CAST and CHTA have entered into a partnership agreement with the Caribbean Biodiversity Fund (CBF). The organizations have agreed to exchange and strengthen expertise in biodiversity conservation, impact mitigation, improved waste management, ecosystem restoration and adaptation to climate change within the hotel and tourism sector. The partnership will also include information sharing for collective learning, institutional strengthening and shared problem-solving. CBF was established in 2012 to create reliable, long-term funding for conservation and sustainable development in the Caribbean region, drawing upon support regionally and through major international donors. . “The Caribbean is listed as a biodiversity hotspot because it hosts an exceptional concentration of endemic species not found anywhere else in the world,” said Karen McDonald Gayle, CEO of CBF. “These species are severely threatened with what conservationists say are the highest extinction rates in modern history,” she continued. The threat is growing, according to the Global Wildlife Conservation charity, which reports that more than 1,200 Caribbean species face global extinction threats, including 49% of reptiles, 75% of amphibians, and nearly 100% of surviving native land mammal species. Thousands more remain to be assessed. A recent report by the World Travel and Tourism Council revealed that more than 80% of the value of travel and tourism goods and services is highly dependent on nature – from the demand for raw materials to the popularity of nature-based tourism. It further revealed that over 50% of the travel and tourism market share globally is driven by nature tourism and the desire to explore new environments, which is expected to grow year over year. Commenting on the new collaboration, CHTA president Nicola Madden-Greig stated “We are advancing our members’ ability to be responsible stewards in preserving, protecting and enhancing the natural beauty and biodiversity of the region upon which the very viability and sustainability of the tourism industry and the social and economic benefits are realized.” CAST Chairman Kyle Mais added “Our three organizations are combining our resources to mitigate the impact on the native terrestrial wildlife and plant life. CAST and CHTA look forward to working with the CBF to be a bridge between the industry, conservation, and tourism interests both locally and regionally”. CAST Trustees and CBF representatives are working on several roll out activities to implement over the coming year. To learn more learn more about the Caribbean Biodiversity Fund go to www.caribbeanbiodiversityfund.org . CHIEF Sessions Focus on Tools to Support Sound Sustainable Practices The Caribbean Hospitality Industry Exchange Forum (CHIEF), an annual networking, education and best practice sharing event for hospitality and tourism business stakeholders will be held at the Hilton Miami Airport Blue Lagoon from November 29 - December 1, 2023 under the theme, "A New Era of Caribbean Tourism: Balancing Tradition, Technology and Community". CAST is assisting with organizing two sessions. “Building Blocks to Transition in the New Global Tourism Environment”, which will include representatives from the Foundation for Environmental Education, Re:wild and Fauna and Flora; the Bahamas Hotel and Tourism Association, CAST and the Jamaican Inn. The session will focus on: The case to incorporate sustainable practices into your operational and marketing ethos. Identifying resources and tools and new cost-saving technologies Sharing basic and advanced reporting and certification programs to help businesses to become more efficient and responsible while building trust with customers and driving manageable growth A second session will address ‘Stopping Waste and Inefficiencies: Data-Driven Decisions to Guide Your Energy and Water Use’. This will be led by Ted Vogel representing the Rocky Mountain Institute who will be joined by industry representatives focusing on assisting hotels and operators of tourism-related businesses in identifying key areas where effective monitoring can result in cost-savings and reduced consumption and changes in technology to support those efforts. For additional information about CHIEF go to: htps://chtachief.com/ CAST and The Nature Conservancy Take Coral Reef Project to 2nd Stage Assessment of Supportive Policy and Regulatory Framework Underway Online Resource Portal to Support Industry Reef and Coastal Marine Management and Restoration Efforts being Developed Building upon the industry research on coral reef management which led to the development of a joint Nature Conservancy/CHTA-CAST Guide to Coral Reef Restoration for the Tourism Sector, the United Nations Environment Programme has awarded a grant to TNC, which includes support to CHTA/CAST, to assist with efforts by  the  private sector to manage and protect coral reefs, mangroves, and other coastal resources. Recent research conducted by the TNC, with support from Booking.com, JetBlue and others has quantified the economic importance of healthy reef and coastal systems to the tourism sector. The project, which commenced in August, entails conducting a detailed assessment of at least six Caribbean countries, to identify the successes and barriers to supporting greater public and private sector collaborations around reef, mangrove and coastal resource management. From that, successful efforts will be touted while barriers and challenges with recommended solutions will be advanced. Over time, CHTA/CAST hopes to see more commitments by the public and private sectors towards working together in this area. As part of the project, CAST is also significantly expanding the online resources it will make available to industry stakeholders to support their efforts to be effective stewards of coral reef, mangrove, and coastal resources. The new portal will also reorganize and expand the broader sustainability resources available on the revamped site. The project is expected to be completed and rolled out to the industry during the first quarter of 2024. Bahamas ‘Mission for Mangroves’ Takes Root Private & Public Sector Partners set to launch New Restorative Tourism Initiative The support which Caribbean tourism stakeholders thru CHTA have provided to destinations severely impacted by natural disasters continues to bear results. The latest is a landmark ‘restorative tourism initiative’ being launched in The Bahamas, prompted by the need to restore large swaths of mangroves destroyed by Hurricane Dorian in 2019. The Mission for Mangroves Partnership, spearheaded by The Bahamas Hotel & Tourism Association (BHTA) in partnership with The Bahamas Protected Areas Fund (BPAF) , The Grand Bahama Island Promotion Board (GBIPB) and The Bahamas Ministry of Tourism, Investments and Aviation (BMOTIA), is set to launch the “Mission for Mangroves Tour”, led by specially trained Taxi Drivers who have completed a certification process which empowers them to take visitors on a special journey in environmental restoration and regeneration. The Bahamian taxi and tour professionals; members of The Grand Bahama Taxi Union, underwent an in- depth training process to become Certified “Stewards of The Environment” (SOTES). The training process was facilitated by BPAF and Waterkeepers Bahamas, which provided key insight and information regarding the importance of mangroves, and the estuaries in which they flourish, to Grand Bahama and other islands in The Bahamas as mangroves exist as living, breathing barriers which protects against the damaging effects of storm surges and mitigates coastal erosion. Mangrove estuaries are also a key component of a healthy eco-system providing a vast variety of local marine life with a nurturing habitat in which they can grow, and flourish, and these estuaries store more carbon than land-based forests. The Mission for Mangroves Tour advances a vision for the development of environmentally friendly, regenerative nature-based experiences, where visitors are able to actively participate in restorative efforts, leaving behind a permanent ecologically friendly 'imprint” of their visit through their engagement with local Bahamians, and other environmentally conscious stakeholders. This burgeoning segment of the visitor market is not content to solely experience Sun, Sea, and Sand, these visitors want to leave more than their “footprint in the sand”. Through The Mission for Mangroves Tour, under the tutelage of friendly and informative Bahamian SOTE’s, guests are able to “leave behind”, a baby mangrove; a propagule, planted and nurtured in the fertile soil of Waterkeepers’ Mangrove Farm, in Grand Bahama. These propagules grow and develop under the watchful eye of Waterkeepers staff and will eventually be replanted in coastal environments which suffered significant depletion of their mangrove population from the ravages of Hurricane Dorian. In addition to its environmental aspirations, the Mission for Mangroves project seeks to provide Bahamian entrepreneurs, with an opportunity to tap into this potentially vibrant market and earn additional revenue. An added program benefit is that it is being launched with the opportunity for guests to use a digital payment platiorm, powered by MobileAssist ® to transact with their SOTE of choice. The Mission for Mangroves Partnership Project is supported by private, public, and non-governmental agencies, which include The Bahamas Hotel & Tourism Association (BHTA), the lead organization, along with the Grand Bahama Island Promotion Board (GBIPB), the Caribbean Hotel and Tourism Association (CHTA), who provided financial support for the training of the SOTES from funds donated by members throughout the Caribbean to assist and empower hospitality professionals disadvantaged by Hurricane Dorian; The Bahamas Ministry of Tourism, Investments and Aviation (BMOTIA), the Grand Bahama Tourist Office, the Bahamas Protected Areas Fund (BPAF), Waterkeepers Bahamas, the Grand Bahama Taxi Union, and MobileAssist®. The Ministry of Tourism’s Grand Bahama Office will assist visitors to the island with queries and encourage them to take advantage of this wonderful opportunity to help Grand Bahama meet its Climate Action goals in offseting carbon emissions and increasing the island’s resilience to climate impacts. A special website and portal will be rolled out shortly. The Circular Economy: What’s It All About? In the sun-kissed landscapes of our islands, a new dawn is breaking—a dawn that promises not just economic growth, but a sustainable and regenerative future. Enter the circular economy, a groundbreaking concept that is poised to transform the way the region operates, paving the way for a revolutionizing prosperity that is not only sustainable but also exhilarating. So, what is this circular economy all about? Picture a world where waste is not an end but a new beginning. Unlike the traditional linear economy, where products are made, used, and discarded, the circular economy is a closed-loop system. It promotes the continual use, refurbishment, and recycling of materials, keeping them in circulation for as long as possible. Now, why is this revolutionary idea especially significant for the Caribbean? Beyond our pristine beaches and crystal-clear waters lies a region that faces unique challenges, including vulnerability to climate change, a heavy dependence on imported goods, and a persistent waste management struggle. The circular economy offers a beacon of hope, addressing these challenges head-on. One of the primary benefits is the reduction of waste. Our Caribbean, like many other regions, grapples with the environmental impacts of improper waste disposal. Embracing circularity means minimizing the extraction of new resources, curbing pollution, and mitigating the effects of climate change. Imagine a Caribbean where beaches are free from plastic pollution, and marine life thrives in clean, healthy oceans. Economic resilience is another jewel in the circular economy's crown. Our region’s reliance on imports otien leaves it vulnerable to global market fluctuations. By fostering local industries that emphasize recycling and resource efficiency, the circular economy empowers nations to become self-sufficient, creating jobs and boosting economic resilience. Moreover, the circular economy nurtures innovation. Entrepreneurs and businesses in the Caribbean can tap into a wealth of opportunities by reimagining products and services with sustainability at their core. From eco-friendly tourism initiatives to innovative waste-to-energy or waste-to-treasure projects, the circular economy is a catalyst for creative solutions that benefit both people and the planet. As a region, the Caribbean’s commitment to the circular economy must continue to gain momentum. Governments, businesses, and communities must collaborate to usher in this transformative era. Circular thinking must become ingrained in the region's ethos, symbolizing a collective effort to preserve its natural beauty and create a legacy of sustainability for future generations. As the circular economy gains traction, it's not just a change in economic strategy; it's a paradigm shiti towards a brighter, more sustainable future. The circular economy isn't just a concept; it's an exhilarating journey towards prosperity, resilience, and a Caribbean that thrives in harmony with its breathtaking surroundings. Get ready for a revolution—the circular way! Contributed by K. Denaye Hinds, CEO, JustaTAAD, LLC Rise in Ocean Temperatures This Summer Stresses Caribbean Reefs The allure of islands is often associated with vibrant coral reefs and thriving underwater sea life. What if this was under threat? We are facing a pressing environmental challenge: rising ocean temperatures. As global climate change accelerates, the Caribbean region is experiencing a significant uptick in sea surface temperatures, with profound implications for our coral reefs and our marine ecosystems which support underwater sea life. By extension, it could have a devastating impact on a large part of our tourism industry. The United Nations Framework Convention on Climate Change (UNFCCC) reports that over the past few decades, ocean temperatures in the Caribbean have risen due to climate change. Data confirms temperatures have been rising at a rate from 0.01℃ to 0.04℃ per year since 1982. It only takes a small increase in temperature to have serious implications for biodiversity in the region. This accelerated warming is a result of the absorption of excess greenhouse gasses by the ocean, leading to widespread coral bleaching events and loss of coral cover. The escalating impact of climate change over the past decade has already taken a toll. The Global Coral Reef Monitoring Network (GCRMN) estimates that the Caribbean has seen a 54% loss of coral cover between 1970 and 2019; impacting a diverse range of marine species. The interconnected web of life within these ecosystems, including fish, invertebrates, and plants, is facing a decline in both abundance and diversity. By mid-August, coral bleaching had been reported in the Bahamas, Cuba, Mexico, Belize, El Salvador, Costa Rica, Panama and Colombia, as well as St. Vincent and the Grenadines, Puerto Rico and the U.S. Virgin Islands. This is particularly devastating because some of the healthiest remaining coral reefs are in the southern Caribbean. Scientists worry they may be seeing the sixth mass bleaching of Caribbean corals since 1995 and the third within the past 12 years, and the heat is likely to continue, according to Michael Childress, Associate Professor of Biological Sciences & Environmental Conservation, Clemson University Coral reefs are both culturally and economically important across the Caribbean basin, where an estimated 100 million people benefit from them, including 41 million people who are likely highly dependent on reefs for their food or livelihood. This being said, there is an immediate need and delicate balance to manage our livelihood and our conservation. According to resourcewatch.org, local activities such as coastal development, land- based pollution and marine pollution threaten our reefs, with overfishing being the most pervasive threat. The past decade has seen a concerning increase in coral bleaching events within the Caribbean. Information from the National Oceanic and Atmospheric Administration (NOAA) states that approximately 75% of Caribbean coral reefs have experienced bleaching events since 2010. These events are directly linked to the elevation in sea surface temperatures. Serving as a global tourism hotspot, attracting millions of visitors annually, we must manage this significant concern. With coral reef-associated tourist expenditure in the Caribbean being valued at $9.5 billion annually, ensuring responsible and sustainable tourism activities while maintaining the health of our oceans is critical. Managing and diversifying our tourism product and encouraging additional recreational activities outside of, snorkeling and diving which when not undertaken responsibly can inadvertently damage the delicate ecosystems, are key factors that we must continue to consider and implement. Despite these alarming trends, there are response mechanisms and conservation measures that can be put in place. Marine protected areas, sustainable tourism practices, and initiatives to reduce carbon emissions are crucial components of safeguarding our coral reefs. Collaboration between local communities, governments, and international organizations is vital to implement strategies that balance economic benefits with environmental preservation. See The Nature Conservancy/CHTA-CAST Guide to Coral Reef Restoration for the Tourism Sector for more information on how you can relieve the stress on our coral reefs, such a vital resource to our Caribbean. Contributed by K. Denaye Hinds, CEO, JustaTAAD, LLC Profile: CAST Trustee Kevan Dean CAST trustee Denaye Hinds reached out to fellow trustee Kevan Dean for his thoughts. Kevan is Executive Director of Engineering Services for Atlantis Paradise Island Resort and Casino, the region’s largest resort complex. He has over 30 years of experience working on energy conservation, power reliability/quality, energy accounting, and emergency preparedness which includes, fire life safety, risk and disaster management to include hurricane preparedness as well as environmental compliance and sustainability initiatives such as recycling, Tell us how and why you became interested in sustainable matters? When I think about it, I guess I have always been interested in Sustainable matters, even when I didn’t realize it, based on the universal definition of the term sustainability. Simply put, sustainability is meeting the needs of the present, without compromising the ability of future generations to meet their needs. This has always been at the foundation of my professional career which started with a focus on energy conservation and efficiency while being employed in the power utility industry. Now sustainability matters are moving more and more to the forefront as the relevant impact of climate change is seen throughout the Caribbean and really around the world. For me, a focus on sustainable matters has become more of a personal responsibility to preserving a healthy environment for the future through a variety of sustainable practices, programs and solutions which are exciting and challenging alike.. Being Executive Director of Engineering Services at Atlantis in The Bahamas, the largest resort in the Caribbean, is a huge responsibility. In your role, what are the key areas of responsibility which you have that are related to sustainability? My role affords me the opportunity to balance my technical training with my business acumen. Sustainability in a small, medium or large operation in the global tourism industry or otherwise has to become a part of the DNA of all associates in business but is particularly vital to securing or protecting the future of the Caribbean tourism industry and small island nations. Even as a large resort, we still face some of the same challenges as small and medium resorts. I have been able to be involved with supporting our corporate commitment to preserving and protecting our ocean habitats and ecosystems and in particular in leading the charge of our recycling efforts. This is not easy in an environment that has a limited recycling infrastructure or established programs but through consistent effort, I have been intimately involved with promoting and fostering a culture of environmental responsibility for almost 2 decades through the implementation, monitoring and management of recycling programs and projects such as: Aluminum Cans, Cooking Oil, Motor Oil, Batteries, Cardboard, Scrap Metal, Green Waste, and Cardboard Recycling. While some of these initiatives are simply exporting these recyclable streams off island into the North American recycling market, we have been able to create an on island circular economy model with a few of them. To make this happen, in the early 2000’s we conducted a waste stream survey to determine how, what and where to focus our efforts as it relates to recycling. As a leader of these initiatives at Atlantis, I have worked with team members and executives as well as local and international organizations and recyclers to identify and implement recycling in some form and at some level for all of the waste streams mentioned. We have to make an impact and to make an impact you have to make a start. Repurpose, Reuse, Recycle has to be the ultimate goal. Additionally, I have become more and more involved with further advancing our Energy and GHG tracking and reporting which is key to quantifying Scope 1, 2 and 3 emissions. This is vital for the proper calculation of one’s Carbon Footprint. It is a part of my portfolio and responsibility as Executive Director of Engineering 9 | P a g e Services to provide technical insight and data management oversight which supports not just proper GHG emissions accounting and tracking. My responsibilities also include the continued implementation of a comprehensive Energy Management program to include not just evaluating new and innovative technology and energy conservation solutions as well. What are your greatest fears and greatest hopes for the tourism industry as we face growing signs of the impact of climate change? One of my greatest fears is the long-term irreversible impact yet to be seen from some of the damage already done to our environment which will negatively affect the tourism product. Secondly, people will just give up and stop trying to do whatever they can to combat climate change no matter how great or how small their efforts are. Thirdly, that opportunists will see the crises we are all in merely as a vehicle to exploit and financially capitalize on the situation without genuinely trying to address or correct the problem. My greatest hope is that resiliency and dedication continue to trump everything negative I have just mentioned and that we continue to unite towards a common goal and that above all will prevail. What shifts, if any, have you seen in the tourism industry’s focus in recent years, prompted by concerns about the effects of climate change? For me, there appears to be a noticeable shift both positively and negatively as it relates to climate change. Negatively, we have seen many more weather anomalies and changes in weather patterns which has impacted the ability of those in or attached to the industry to maximize their returns and provide economically memorable vacation experiences because of increased cost to build and operate due to required adjustment exacerbated by climate change. Having said that, while there may still be scientific debates with regards to global warming, I think positively there is a shift in the overall awareness, sensitivity and focus of both industry professionals as well as our customers and clients. There is an old saying, that if you build it, they will come, but I think that is shifting a bit. Now, from where I sit, the tune seems to be: If you can afford to build and operate it while recognizing and promoting responsible sustainable practices and initiatives, then we will come. What do I mean, well people have choices, and they are not only making decisions on basic amenities and affordability but also on environmental and sustainable responsibility and practices. What kinds of changes have you been part of at Atlantis over the years to become more efficient and resilient? Atlantis has always strived to be a leader in efficiency and eco-tourism. In an effort to reduce our carbon footprint we have eliminated single-use plastic bottles, Styrofoam containers, utensils and single-use plastic bags and are doing so well before being mandated to do so and going beyond the mandate parameters. Over the years, I have been involved with comprehensive property wide system/technology specific audits. As a large multi facility casino resort with multiple towers totaling over 3400 rooms, multiple pools, a convention center, marina, water park, golf course, central laundry and distribution warehouse, we have implemented a variety of solutions, such as: the installation of low flow shower head and water free urinals, Incandescent to CFL and now to LED lamp retrofits and replacement, Lighting control optimization, public area building management control improvements, room AC control devices upgrades and strategy, office and storage space lighting occupancy sensors, the use of VFDs (variable frequency drives) on various equipments like secondary chiller pumps and domestic water systems, and a comprehensive networked building management system upgrades just to name a few. I've also had the opportunity to lead teams of individuals across the resort in the development and implementation of energy campaigns to create a culture and infuse a level of energy efficiency consciousness internally and where possible boost awareness to our guests as well. 10 | P a g e What advice can you give to fellow hoteliers about investing their time and money to address the current and anticipated impacts from climate change? The greatest advice I can give fellow hoteliers is to recognize that this quest is not a competition, it is a commitment to a common cause that impacts all of us in some way or another. It is one that we must find some common ground because in one way or another it affects all of us no matter where we are or what our market focus is because it doesn’t just impact our guests, but it impacts us as well. Don’t look at what someone else is doing at the expense of what you can do. Start small, but start, circumstances and situations will never be just right or perfectly aligned but they demand our response because the stakes are high. Don’t wait for mandates and regulations if it makes sense to implement. Company Best Practice: Hamanasi, Belize Hamanasi, a Green Globe certified resort and a founding member of Regenerative Resorts, embarked on a mission to reduce carbon emissions and achieve carbon neutrality by 2024. The approach involved a comprehensive strategy incorporating energy-efficient design, appliance upgrades, and the installation of solar panels to power various facilities. The implementation of a two-year, $1 million investment in solar energy aims to provide the resort with the capacity to be entirely electricity independent. The commitment to carbon reduction extends with a focus on creating carbon sinks through reforestation programs. Thousands of trees and bushes have been planted, and guests actively participate in the Adopt-a-Tree program, fostering a sense of environmental responsibility within the greater community. The added benefit of reforestation is rewilding. Native birds and animals have returned to live and feed amongst the trees, increasing overall biodiversity. Success is measured through rigorous tracking and data input, facilitated by the Weeva platform, monitoring electricity, fuel, and water usage. The carbon-reducing initiative bring tangible reductions tracked in the resort's data. The lessons learned underscore the importance of phased project implementation, stakeholder engagement, and innovative problem-solving. For instance, addressing challenges during the reforestation project involved adapting to wildlife impacts and recognizing the need for more mature plant specimens. Engaging with the local church to landscape their property showcased the significance of ongoing collaboration and flexibility in accommodating stakeholder preferences. Hamanasi's innovative approach to solar panel placement, using raised panels above staff housing without disrupting the natural habitat, exemplifies the resort's commitment to sustainability, habitat preservation, and energy efficiency. Through these initiatives, Hamanasi demonstrates that the journey to carbon neutrality requires strategic planning, adaptability, and a holistic approach to sustainability. 11 | P a g e CIMH Quarterly Climatic Bulletin – Supporting Your Planning Through a collaboration with the industry, led by the Caribbean Institute for Meteorology and Hydrology with CHTA and the Caribbean Tourism Organization, the industry is provided with a quarterly bulletin - Overview and Outlook for Key Caribbean Climatic Activities. This valuable planning tool provides scientific forecasts, geographically broken down into Caribbean sub-regions on the outlook for rainfall, drought, sargassum, hurricanes, health and vector illnesses to help guide strategic and operational decisions by companies and jurisdictions. Thank you to CAST Trustee Loreto Duffy Mayers for being the CHTA/CAST liaison with CIMH for the quarterly production of the bulletin. CTO Sustainable Tourism Roundup Information and updates from CTO and its tourism development partners relevant to sustainable tourism product development that you will find informative. This newsletter features information and updates from CTO and its tourism development partners relevant to sustainable tourism product development. More Information and Tools You Can Use…. To learn more about CAST and to access the range of information, resources and tools which are available to CHTA members go to the Environmental and Knowledge Center sections of CHTA’s website. Partner and like-minded resources are also accessible thru the below links: Resources you can tap into to help support your sustainability efforts: CHTA/CAST Resources Center for Responsible Travel (CREST) United Nations World Tourism Organization Sustainable Development Resources World Travel and Tourism Council Sustainable Growth Resources The Nature Conservancy Caribbean Tourism Organization Foundation for Environmental Education Global Tourism Resilience and Crisis Management Center Members of the CAST Board of Trustees are: Kyle Mais, Chairman, Jamaica Karolin Troubetzkoy, St. Lucia Denaye Hinds, Barbados/Bermuda Christine Young, Trinidad and Tobago Loreto Duffy Mayers, Barbados Kendra Hopkin, Grenada Kevan Dean, Bahamas Ted Vogel, U.S. The Trustees are support by CHTA representatives: Nicola Madden Greig, CHTA President; Vanessa Ledesma, CHTA CEO/DG (Actg); and Frank Comito, Special Advisor. 12 | P a g e

  • 10 Actionable Items for a Sustainable Tourism Business: A Checklist

    Creating a sustainable tourism business is crucial, especially in picturesque destinations like Jamaica, where the natural environment and cultural heritage are key attractions. The Caribbean Hotel and Tourism Association (CHTA) and its members can lead the way in promoting sustainable practices. Here's a checklist of 10 actionable items tailored for tourism businesses in Jamaica to enhance their sustainability efforts. 1. Implement Energy Conservation Measures Conduct energy audits to identify savings opportunities. Transition to renewable energy sources, such as solar panels, particularly for hot water heating and lighting. Use energy-efficient appliances and LED lighting. 2. Water Conservation Strategies Install low-flow faucets, toilets, and showerheads. Implement rainwater harvesting systems for landscaping and non-potable uses. Recycle water where possible, especially for garden irrigation. 3. Waste Management and Reduction Implement comprehensive recycling programs. Reduce plastic use by offering refillable water bottles and bulk toiletries. Compost organic waste to reduce landfill use and generate natural fertilizer. 4. Sustainable Sourcing Prioritize purchasing local and sustainably sourced food and materials. Support local agriculture by incorporating local produce, seafood, and other ingredients into menus. Choose eco-friendly products for amenities and operations. 5. Enhancing Local Community Engagement Hire from the local community to boost employment and skills development. Support local businesses and craftspeople by selling their products and incorporating their services into your offerings. Engage in community projects and initiatives that benefit both residents and visitors. 6. Promote Environmental Awareness Among Guests Provide information on local wildlife, ecosystems, and cultural heritage to educate guests. Encourage guests to participate in eco-friendly activities and practices during their stay. Offer eco-tours and experiences that showcase Jamaica's natural beauty and biodiversity. 7. Sustainable Transportation Options Promote the use of electric vehicles, bicycles, and walking tours for guests. Offer shuttle services to reduce the need for individual car rentals. Partner with eco-friendly transportation providers. 8. Eco-friendly Accommodation Certifications Pursue sustainability certifications from recognized organizations to validate your efforts. Continuously improve and adapt practices to meet evolving sustainability standards. Use the certification as a marketing tool to attract environmentally conscious travelers. 9. Coral Reef Protection Initiatives Educate guests on the importance of coral reefs and how to snorkel or dive responsibly. Support coral reef restoration projects and collaborate with environmental organizations. Implement policies to minimize anchor damage and encourage reef-safe sunscreen. 10. Climate Change Mitigation and Adaptation Develop and implement a climate action plan addressing both mitigation and adaptation strategies. Invest in carbon offset projects that benefit Jamaican ecosystems and communities. Adapt infrastructure and operations to be more resilient to climate change impacts like severe weather events. By adhering to these actionable items, the CHTA and its members can lead by example in sustainable tourism, preserving Jamaica's exquisite natural environment and vibrant culture for future generations. This approach not only benefits the planet but also enhances the visitor experience, ultimately contributing to the success and reputation of Jamaica's tourism sector. Lush Rainforests and Waterfalls: A serene image of one of Jamaica's famous waterfalls nestled within a dense tropical rainforest, highlighting the island's natural beauty and biodiversity. Vibrant Cultural Festivals: A colorful depiction of a Jamaican cultural festival, showcasing traditional dances, music, and attire, reflecting the rich cultural heritage that attracts tourists. Pristine Beaches: A tranquil beach scene with crystal-clear waters, white sands, and a picturesque sunset, emphasizing Jamaica's renowned beach destinations. Local Cuisine and Markets: An image capturing the vibrant atmosphere of a local Jamaican market, with an array of fresh produce and spices, representing the island's delicious cuisine and the importance of supporting local agriculture.

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